Wednesday, July 20, 2011

Network Marketing Industry – Coming of Age


Speakasia is in a dilemma now a days. They are not sure whether they are here to do business or are they here to improve Indian Economy and Government.
They are trying to fight tooth and nail with government to allow them a permanent establishment but have been thrown in circles by one department and other. RBI says PE is must for remittance and RoC (MCA) says paying of old dues should be done before PE is granted. What to Do. Does it mean that you have to just fill the coffers of the government officials to get a clean chit for otherwise legal business.


If Speakasia Model is not acceptable to government how come they have allowed companies like 


Pratibha Survey (PRO ONLINE MARKETING PVT. LTD. RoC No. U52599GJ2006PTC048995 )


Ad matrix (INDEX ADMATRIX PRIVATE LIMITED U72900MH2011PTC218855)


and Ram Survey (RAM DISCOUNT BAZAAR PRIVATE LIMITED  U74120UP2011PTC045673) 


to be incorporated in India.


Just because SAOL is  fighting on legal grounds they are denying us.


Delay is the deadliest form of Denial



It has been pointed out that network marketing, like franchising in its infancy, is broadly misunderstood, has a public image problem, and is mostly ignored. At least, that has been its history. It is changing, and rapidly so.

There has been some research on network marketing by those in the social sciences. At the meeting of the Academy of Management (the premier association of management scholars), network marketing was discussed in a special session on non-traditional forms of entrepreneurship, which also included co-ops and franchises. The chairman of the panel was Dr. Frank Hoy from the College of Business Administration at the University of Texas, and featured the ISF's Dr. Harry Domicone of California Lutheran University and others.

Dr. Charles King of the University of Illinois at Chicago developed and has taught a seminar in network marketing since 1994. The class, which combines a functional approach to theory, methods, and practice for the network marketing distributor has attracted more than 1,100 participants.


The first college textbook focusing on direct sales (including network marketing) has been written and published by Dr. Keith Laggos, whose company sells a number of periodicals aimed at home-based entrepreneurs. This text has been adopted by Utah Valley State College for use in a network marketing program it hopes to offer on campus in the year 2000.



Speakasia is  facing a peculiar situation now a days. They are trying to come out of a situation where most of the people are ignorant about network marketing concept. Once they make people aware of the network marketing concept, they are stuck with the corrupt politicians, media , NGOs and bla bla as mentioned on their last Pop-up.


 Delay is the deadliest form of Denial



According to Dr. Domicone, "Social scientific research, including investigation into business phenomena, first appears in academic journals. These academic journals have very high publication standards and a rigorous and lengthy editorial review system."
This rather cumbersome process is deliberately structured to insulate the intellectual community from fads and fashions, sometimes called "management by best-seller."
Unfortunately, the downside for network marketing and other nontraditional organizational forms is that scholars sometimes overlook valid and valuable emerging business practices.
Since 1973, the Direct Selling Association (DSA) has worked through its educational arm, the Direct Selling Education Foundation (DSEF), to foster awareness of the profession through distributing educational materials, sponsoring seminars, and initiating on campus visits between academics, students, and direct sales practitioners.

Has the day finally arrived when direct sales and network marketing are addressed in the classrooms of traditional business schools? Hardly. There is still a long way to go. But there is no doubt that this is a very exciting time for network marketing professionals: the industry is truly coming of age.

University of Illinois' Dr. Charles King has become a well-known figure to network marketers for his historic championing of the business in academic circles. He appears on Tim Sales's best-selling education-and-prospecting video, "Brilliant Compensation." King, a Harvard Business School graduate himself, recently addressed his alma mater on the subject of network marketing. For that matter, I was also recently honored to speak about our industry to a Harvard Business School Alumni Association convention.


Is it the right time for Speak asia to present their case in highest court of law or just shy away from all these issues and help increase corruption by filling coffers in order for the government to allow them run their business smoothly. 


Comments awaited..

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